'BE MOVED' INSPIRES NTT PRO CYCLING
“At a time when we can’t move, we are still moved.”
NTT Pro Cycling is proud to initiate ‘Be Moved’: a call to action to open our hearts to the humanity around us, as the world is currently gripped with the unprecedented impact of the Covid-19 pandemic.
‘Be Moved’ comes about after a range of extensive team-wide discussions as to what the current global crisis means, not only to our cycling team but extended into our personal lives and communities across the world. This concept was created together with our partners at the T+W Content Creation Agency, world leaders in the art of storytelling.
The Coronavirus has restricted movement dramatically and it is in this context that the greater purpose of our team and our partnership with the Qhubeka Charity is highlighted. Qhubeka means “to move forward” and their quest to distribute bicycles to communities in need across the African continent is even more relevant to mobilise healthcare workers and those in need of transport at this time.
Since the escalation of global measures to contain the virus has seen team members confined to their homes our team has been hard at work ensuring that we are better connected. This includes regular engagements with our partners to share knowledge and expertise across a variety of contexts.
The team’s three pillars of focus being family, purpose and opportunity is portrayed in ‘Be Moved’. It is not merely a hashtag, but reflects on what our true meaning and purpose is in this changing world.
Douglas Ryder, Team Principal of NTT Pro Cycling
“Be Moved speaks to the essence of what this team is about. At NTT Pro Cycling and with our partners we move to move others, we race to win and to mobilise people in Africa. This is our purpose, it inspires us and gets us up in the morning; and is what moves us forward each day. It unites us, makes our hearts beat to a different pulse as can be heard in the riders and staff who contributed to the voiceover in this video. We may be physically alone but this connects us. Be Moved. “
Gareth Whittaker, CEO T+W
“The impact that this team has on the lives of thousands of kids across the African continent moves me. I love that whilst we’re all sitting at home, we are still able to be moved. Working with Doug and his team to help tell the story of NTT Pro Cycling is a great privilege. This short story, does a goose bumps job of telling that story, virtual hugs to all.”
"Be Moved" - video
About NTT Pro Cycling
Founded in 2007, NTT Pro Cycling (formerly Team Dimension Data for Qhubeka) became the first-ever African cycling team to gain a WorldTour license, in 2016. With the support of our headline sponsor and technology innovation partner, NTT, we are the most purpose-driven, performance-led, and technology-enabled team in pro cycling today.
Our ambition is to continue to race at the highest levels in world cycling, to develop riders to realise their full potential and to inspire and motivate people across the African continent to ride bicycles.
We have bases in South Africa, Denmark, the Netherlands and Italy.
We also ride to raise awareness for Qhubeka, a global charity operating in South Africa, through our #BicyclesChangeLives campaign.
The hands on the back of the team race jersey are a reminder that every Qhubeka bicycle is a helping hand up to a beneficiary, which are provided through Qhubeka's learn-to-earn and work-to-earn programmes
About Qhubeka
Qhubeka is a charity that moves people forward with bicycles. People earn bicycles through our programmes, improving their access to schools, clinics and jobs.
A bicycle is a tool that helps people to travel faster and further, and to carry more. In the face of extreme and persistent poverty, bicycles can change lives by helping to address socioeconomic challenges at the most basic level – helping people to get where they need to go.
About NTT Ltd.
NTT Ltd. is a global technology services company bringing together the expertise of leaders in the field, including NTT Communications, Dimension Data and NTT Security. We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions. For us, intelligent means data driven, connected, digital and secure. As a global ICT provider, we employ more than 40,000 people in a diverse and dynamic workplace and deliver services in over 200 countries and regions. Together we enable the connected future.
Visit us at our new website hello.global.ntt
All images attached to the press release can be used with the respective image credit in combination to this release.
