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We are extremely pleased to announce a long-term partnership with new main sponsor Paule Ka until the end of the 2024 season. The emblematic independent French fashion house will officially commence with us on 1 July 2020.
Paule Ka was founded in Paris in 1987, and will this year be a first-time supporter of professional women’s cycling. The brand's premium pret-a-porter styles reach a global and loyal audience, thanks to its elegant designs and high quality of workmanship.
Paule Ka expects to expand its reach to a younger audience with the launch of its new line “Mademoiselle by Paule Ka” in early 2021.
The team will seek WorldTour status for the 2021 season onwards. It remains committed to continuing along its highly-successful path of developing talent and establishing world-class riders within its ranks.
At the beginning of the 2020 season, the team announced itself as a force to be reckoned with in the peloton. In only 10 days of racing, it took no less than 4 wins and 18 top-tens in stages and races combined. We look forward to rewarding the trust and enthusiasm of Paule Ka, by not only continuing these formidable results, but also by embracing the daring and exciting racing style for which we have become renowned in the peloton.
“We are happy to support the team and its talented women in their pursuit of athletic achievements. Paule Ka, as a timeless yet modern brand, matches the Équipe’s continuity and dynamism as a competitor in the peloton.” - Matthias Thoma, Owner of Paule Ka
“We are very excited to welcome Paule Ka as the new main partner of our team. This will be the first time that a fashion house will enter into women’s cycling, and as such, this is a ground-breaking event. It will provide our sport with a platform to showcase the beauty of cycling in a unique and modern way. With this partnership, the team will also be opening a new chapter. We are seeking a WorldTour license, and will be developing a masterclass project, in which we will be able to keep furthering the potential of the athletes that have gone through our development program. Overall, this is a good day not just for our team, but also for women’s cycling in general, and we are pleased that this venture will open up several new opportunities for our sport.” – Priska Doppmann Campana, Team CEO
Team press contact: Stephanie Constand, press@bpct.ch
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