You may have noticed the team in sporting some impressive new footwear in recent weeks, at the Amgen Tour of California, the USPRO National Championships, and now on the feet of teams at the North Star Grand Prix and the Aviva Women’s Tour of Britain. The state-of-the-art kicks come thanks to the team’s newest partnership with Vasque Footwear. The brand, known for its groundbreaking mountain boots and trail running shoes, will provide the team with its Ultra SST model for riders, and Pendulum II model for staff. They are perfect for supporting the hard working legs of our riders, mechanics, and soigneurs.
Vasque is a division of Red Wing Shoes, the world renowned bootmaker based in Red Wing, MN. The partnership adds to the Minneapolis based team’s hometown roster of partners, which includes HED Cycling, Park Tool, Lemond Fitness and title sponsor Optum.
“Vasque is excited to support one of the premium professional cycling teams in the country, and one with its roots here in Minnesota,” said Vasque Director of Sales Chris Miller. “Our belief in performance athletes requiring performance products to aid in both competition as well as recovery leads to a great relationship with Optum cycling and we look forward to seeing our shoes on podiums all over the world.”
A cyclists’ footwear on the bike is critical to their success – besides the legs, almost nothing takes more of a punishment that a cyclist’s foot. Vasque fits fifty years of athletic footwear know-how into tough, lightweight, and technologically advanced packages, perfect for the endurance athlete.
“After finishing a long ride, it is important for our athletes to be able to change into a comfortable, stable casual shoe,” said Creative Director Sam Wiebe. “Vasque has been designing shoes for half a century to keep people’s feet happy in the toughest of circumstances. We may not be on a trail, but there’s no doubt that our athletes and staff put their feet through a lot, and a high-quality shoe makes all the difference.”
The men’s team will sport the Ultra SST in its maize and jet black color scheme, while the women will don the shoe in horizon blue and rose. All team staff will wear the Pendulum II in black and blazing yellow. |
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